While Content Marketing managers have been around for decades, it is only coming into view from the last decade with the advancement of digital marketing. A content marketing manager will be managing a team of data analysts and content creators who will be driving traffic and engagement that translates into sales and business for the organization. He will be ultimately responsible for managing a company’s content marketing journey and the overall success of the content marketing strategy.
Conduct competitor and research analysis.
Publishing and promoting the contents to be delivered by the management into various platforms.
Monitoring the performance of the content and making necessary changes as and when required.
Oversee and manage the content marketing strategy and drive initiatives for the consumption of those content.
Connect with cross-functional teams to deliver content as per their expectations.
Implementing the best practises of SEO.
Managing a team of content creators like writers, influencers, illustrators.
Knowing which platforms are best suited for certain types of content.
Must be a full-time graduate from a recognised university. A degree in Mass media/ PR is and added advantage.
Must have excellent communication skills.
Must possess great multi-tasking and organizational skills.
Must have prior experience in driving social media content.
Must have a knowledge of SEO.
Must be proficient in social media and google analytics.
Must have excellent interpersonal skills.
Although, the salary of a Content marketing manager varies across industries and increases with experience. A fresher in Content marketing may get anything from Rs. 2LPA- Rs.4LPA while it may go up to Rs.20LPA for professionals with more than 10 years of experience. The average salary across industries is around Rs.5LPA- Rs.6LPA.
Kaushik Barman is an MBA Graduate with a specialization in Human Resources and Finance.
During his college days, he used to take part in various extra circular activities and was also trained at the prestigious Indian Military Academy for a period of one month. He possesses a high level of self-discipline and is a great team player. He loves public speaking and has represented his college at various debate competitions at the state level.
Currently, he is working as an Area Manager in a bank and leads a team of 45 people, and manages 5 branches. He has represented his bank at various workshops organized by RBI at a regional level and is constantly looking forward to growing his developing his skills and growing his career.
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